Push Pull Podcast

Push Pull Sales & Marketing is a podcast that my husband, Marcello, & I do together. We discuss sales & marketing strategies that you can implement immediately to grow your business.

  • Make Things Happen QUICKLY with Jeremy Dale (ep 68)
    This post contains affiliate links Jeremy Dale has been involved in massive launches like the Motorola Razr and Pokemon! Him and Marcello discuss the importance of having your mind right and staying agile enough to disrupt norms with a punk rock attitude (check out his book on this topic below). Jeremy is also launching an... The post Make Things Happen QUICKLY with Jeremy Dale (ep 68) appeared first on Push Pull Sales & Marketing.
  • Finish Out the Year Strong with these Sales Strategies (ep 67)
    As we head toward the New Year, you might be feeling added pressure to hit your numbers. In this episode, Marcello and Shari discuss sales strategies to close out the year strong as well as tips that you should be using throughout the year! Resources Fanatical Prospecting by Jeb Blount Listen below, or subscribe via... The post Finish Out the Year Strong with these Sales Strategies (ep 67) appeared first on Push Pull Sales & Marketing.
  • What You Should Know About Account-Based Marketing (ABM)
    Everyone approaches sales in a different way. Some people simply use the customers they have, and work to develop them more fully. Others treat everything that comes in the door (or over the phone or via email) as the same worth, and hope to convert them into the sold column. But there’s another way to... The post What You Should Know About Account-Based Marketing (ABM) appeared first on Push Pull Sales & Marketing.
  • Stop Selling and Start Leading – Interview with the Co-Author (ep. 66)
    In this episode, Marcello speaks with Deb Calvert, the co-author of Stop Selling and Start Leading. They discuss 5 leadership principles for selling, how to navigate organizational changes, and what buyers respond well to. Deb is also offering the first chapter of the book for free! Free Download: First Chapter of Stop Selling and Start... The post Stop Selling and Start Leading – Interview with the Co-Author (ep. 66) appeared first on Push Pull Sales & Marketing.
  • Marketing Advantages of Being a Small Business (ep. 65)
    Many small businesses don’t have designated marketing staff or much of a marketing budget, but that doesn’t mean that you can’t have a very successful marketing strategy. Small businesses actually have the advantage when it comes to marketing, especially in the digital realm. Here’s why… You can now support the show on Patreon! Head to... The post Marketing Advantages of Being a Small Business (ep. 65) appeared first on Push Pull Sales & Marketing.
  • Integrations that Save Sales Reps Time (ep. 64)
    Marcello speaks with Brandon from Cirrus Insight about how sales reps can save time and companies can speed up the sales process. They discuss CRM integration, email marketing flows, and app fatigue in the business place. You can now support the show on Patreon! Head to Patreon.com/PushPullSales for details & rewards. What are some of... The post Integrations that Save Sales Reps Time (ep. 64) appeared first on Push Pull Sales & Marketing.
  • No, You Don’t Need a “Blog” (ep. 63)
    Blogging in a traditional sense isn’t necessarily helpful to businesses. It is a concept that is starting to fade away, and I don’t want you to spend needless time blogging. Instead, I want you to rethink your purpose for creating content and be strategic about how and where you share it. Listen for various ideas... The post No, You Don’t Need a “Blog” (ep. 63) appeared first on Push Pull Sales & Marketing.
  • Sales Fundamentals for Success with Jeb Blount (ep. 62)
    In this episode, Marcello is speaking with Jeb Blount. He is the best-selling author of 9 great sales books, a speaker, & the founder of SalesGravy.com – a sales job community, which is extremely helpful to job seekers & employers. You can now support the show on Patreon! Head to Patreon.com/PushPullSales for details & rewards.... The post Sales Fundamentals for Success with Jeb Blount (ep. 62) appeared first on Push Pull Sales & Marketing.
  • A.I. and It’s Role in Digital Marketing
    Marketing continues to undergo radical changes. The internet, social media platforms, and email have all changed how we connect, how we respond, and how we engage—both on micro and macro levels. And technology is going to continue to affect the psychology and implementation of marketing, particularly as it relates to artificial intelligence, also known as... The post A.I. and It’s Role in Digital Marketing appeared first on Push Pull Sales & Marketing.
  • Adapting to Change as a Content Publisher with Dan Seaman (ep. 61)
    Note: Unfortunately, there are some audio issues at the beginning of this episode. It evens out part way through so stick with us! In this episode, Shari speaks with Dan Seaman who is the head of Engagement Tools at Viafoura. Through his position he leads in the development of real-time SaaS solutions leveraged by over... The post Adapting to Change as a Content Publisher with Dan Seaman (ep. 61) appeared first on Push Pull Sales & Marketing.
  • Discovering Your Company’s DNA with Andy Cunningham (ep. 60)
    This post contains affiliate links. Shari speaks with Andy Cunningham, who is the founder and president of Cunningham Collective, a marketing, brand, and communication strategy firm dedicated to bringing innovation to market. She is also the author of Get to Aha! Discover Your Positioning DNA and Dominate Your Competition (McGraw-Hill), and the host of the... The post Discovering Your Company’s DNA with Andy Cunningham (ep. 60) appeared first on Push Pull Sales & Marketing.
  • Capturing Email Addresses with Quizzes with Josh Haynam (ep. 59)
    In this episode, Shari speaks with Josh Haynam the founder of the interactive quiz builder: TryInteract.com. Josh struggled to grow his business for 3 years before hitting a key turning point & growing by 300% within 10 months. He is going to be sharing what has worked for him & his business as well as... The post Capturing Email Addresses with Quizzes with Josh Haynam (ep. 59) appeared first on Push Pull Sales & Marketing.
  • Sell without Being Sleazy with Michelle (ep. 58)
    Today, I am speaking with Michelle Weinstein. She is sales strategist who specializes in helping entrepreneurs learn how to sell without being sleazy! She has pitched her way onto Shark Tank, raised over $1M for her last company, & has gotten her products into Costco & The Vitamin Shoppe. Michelle has used the same formula... The post Sell without Being Sleazy with Michelle (ep. 58) appeared first on Push Pull Sales & Marketing.
  • SEO Basics for Every Website
    This article is sponsored by NJ SEO, the #1 NJ Marketing Agency SEO, or search engine optimization is essential for every website. And while most business owners know this, it is hard to keep up with the education and implementation to make the most of these practices. There are many ways to improve your SEO,... The post SEO Basics for Every Website appeared first on Push Pull Sales & Marketing.
  • Sell the Way Your Customers Want to Buy with Kristin Zhivago (ep. 57)
    In this episode, Shari speaks with Kristin Zhivago. She is the president and founder of Zhivago Partners, a digital marketing management company, she speaks worldwide about the customer’s buying process, and is the author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy. Kristin’s specialty is being able to map... The post Sell the Way Your Customers Want to Buy with Kristin Zhivago (ep. 57) appeared first on Push Pull Sales & Marketing.
  • Creating & Promoting a Blog Post – Beginning to End (ep. 56)
    In this episode, Shari talks about the various steps involved in publishing & promoting an article for a website. There are a lot of small pieces that go into each & every article, & the hope is that this episode will spark some new ideas for you! You can now support the show on Patreon!... The post Creating & Promoting a Blog Post – Beginning to End (ep. 56) appeared first on Push Pull Sales & Marketing.
  • Your No Fear Career with Robin Fisher Roffer (ep. 55)
    Robin Fisher Roffer is one of the world’s premiere brand strategists having launched and reinvented huge brands such as Animal Planet, CNN, Comedy Central, Discovery, Disney Channel, FOX, Lifetime, and MTV – just to name a few! In this episode, Robin and Shari talk about facing fears in the face of change, taking those micro-risks,... The post Your No Fear Career with Robin Fisher Roffer (ep. 55) appeared first on Push Pull Sales & Marketing.
  • Experiential Marketing Meets Tech with Steve Alexander (ep. 54)
    Marketers are turning to tech companies to aid in their experiential marketing efforts to help their brands and events stand out from the crowd. In this episode, Shari speaks with Steve Alexander who is an emerging tech expert and the CEO of MVRK. They discuss the technology behind in-person marketing experiences and tips to make... The post Experiential Marketing Meets Tech with Steve Alexander (ep. 54) appeared first on Push Pull Sales & Marketing.
  • Don’t Be Afraid of the Internet (ep. 53)
    While working with various businesses, Shari has heard similar fears about the internet and digital media come up time and again. Businesses fear that their content will be met with spammers and trolls, but by avoiding digital media, they are avoiding their customer base. Here’s why you shouldn’t be afraid of the internet… You can... The post Don’t Be Afraid of the Internet (ep. 53) appeared first on Push Pull Sales & Marketing.
  • Branding & Logo Design Advice with Yali Saar of Tailor Brands (ep. 52)
    In this episode, Shari is speaking with Yali Saar who is the co-founder of Tailor Brands, which is a company that helps you create professional logos within minutes. We have used Tailor Brands for both this podcast & the parenting website that I co-founded & are excited to talk all things branding & logo design... The post Branding & Logo Design Advice with Yali Saar of Tailor Brands (ep. 52) appeared first on Push Pull Sales & Marketing.
  • Interview with Stan Sher – President of Dealer eTraining (ep. 51)
    In this episode, Marcello & Stan Sher of Dealer eTraining talk about the evolution of car buying & selling models, current trends, compliance for automotive sales reps, & more. Stan focuses on the automotive industry specifically, & helps dealership owners & sales reps improve their processes. You can now support the show on Patreon! Head... The post Interview with Stan Sher – President of Dealer eTraining (ep. 51) appeared first on Push Pull Sales & Marketing.
  • Why We Started the Podcast (ep. 50)
    For episode 50, Marcello & Shari sit down to talk about the podcast! They talk about why they started Push Pull Sales & Marketing, what they’ve learned along the way, which tools & resources they use, & how they manage it all. You can now support the show on Patreon! Head to Patreon.com/PushPullSales for details... The post Why We Started the Podcast (ep. 50) appeared first on Push Pull Sales & Marketing.
  • Write Great Website Copy (ep. 49)
    Your website needs to look clean, needs to work seamlessly, but it also needs succinct & effective content. The best website copy communicates quickly & clearly with each & every visitor to the site (whether they are browsing on desktop or mobile). It can be difficult to balance the web content so that visitors receive... The post Write Great Website Copy (ep. 49) appeared first on Push Pull Sales & Marketing.
  • Mistakes I’ve Made in My Sales Career (ep. 48)
    In this episode, Marcello talks about some of the mistakes that he’s made throughout his sales career. As well as, what he’s learned from those mistakes. You can now support the show on Patreon! Head to Patreon.com/PushPullSales for details & rewards. What mistakes have you made in your sales career? Share it with us by... The post Mistakes I’ve Made in My Sales Career (ep. 48) appeared first on Push Pull Sales & Marketing.
  • Interview with Jon Gordon – Author, Speaker, Consultant (ep. 47)
    Marcello speaks with Jon Gordon, author of The Energy Bus, The Power of Positive Leadership, & 15 others! They discuss leadership, dealing with negativity in the workplace, & changing company culture. You can now support the show on Patreon! Head to Patreon.com/PushPullSales for details & rewards. Which of Jon’s books is your favorite? Share it... The post Interview with Jon Gordon – Author, Speaker, Consultant (ep. 47) appeared first on Push Pull Sales & Marketing.
  • Create Better Emails (ep. 46)
    In this episode, Shari talks about creating better emails by considering your writing, design, subject lines, calls to action, & more. She covers somes Do’s & Dont’s & provides examples along the way. You can now support the show on Patreon! Head to Patreon.com/PushPullSales for details & rewards. What has worked well for you in... The post Create Better Emails (ep. 46) appeared first on Push Pull Sales & Marketing.
  • The Double Armbar – Wrestling with Sales
    When I began wrestling in 4th Grade, I remember one mustachioed coach, showing the team how to run a double arm bar. One of the wrestlers sitting huddled in a Central NJ middle school cafeteria asked “How do you get out of the move?” Coach replied immediately, “Don’t get put in it!” Normally in this... The post The Double Armbar – Wrestling with Sales appeared first on Push Pull Sales & Marketing.
  • Ask the Right Questions to Get the Sale (ep. 45)
    Marcello gives specific examples of which questions to ask & when to ask them in various sales scenarios. The sales industry is continually changing, & what worked in the past won’t necessarily work today. Stay up to date with your tactics & keep improving your sales process. You can now support the show on Patreon!... The post Ask the Right Questions to Get the Sale (ep. 45) appeared first on Push Pull Sales & Marketing.
  • Take the Shot – Wrestling with Sales
    As of writing this, the 2017 NCAA Wrestling Championships has just ended so wrestling is top of mind for me right now. Wrestling relates really well to sales, & can give great insight into how to improve your sales process. Last year I started working with Wrestling Mindset helping them & individual wrestlers reach their... The post Take the Shot – Wrestling with Sales appeared first on Push Pull Sales & Marketing.
  • Interview with Marylou Tyler – Fortune 1000 Consultant (ep. 44)
    Marylou Tyler is an author, CEO, & a Fortune 1000 consultant. Marcello & Marylou discuss the beginning stages of pipeline management such as role segmentation & specialization within the sales process. More from Marylou: Website: MarylouTyler.com Podcast: Predictable Prospecting Books: Predictable Prospecting & Predictable Revenue (Amazon affiliate links) Affiliate Link to Marylou’s Book Recommendation: Spin Selling... The post Interview with Marylou Tyler – Fortune 1000 Consultant (ep. 44) appeared first on Push Pull Sales & Marketing.
  • Mindset & Motivation for Sales Reps (ep. 43)
    Marcello goes into details about how sales reps can improve their mindset heading into various sales situations. We also discuss the importance of finding that baseline that is best for you & your personality. Look to your sales team to help you with both your mindset & your motivation. Affiliate Link to Anthony’s Book: The... The post Mindset & Motivation for Sales Reps (ep. 43) appeared first on Push Pull Sales & Marketing.
  • WordCamp Presentation: Write Great Website Copy
    Click to view the slides: WordCamp 2017 – Write Great Website Copy Email with any questions: pushpullsales@gmail.com Subscribe to the podcast: PushPullSales.com/iTunes The post WordCamp Presentation: Write Great Website Copy appeared first on Push Pull Sales & Marketing.
  • Using Instagram for Business (ep. 42)
    Shari and Marcello talk about how to use Instagram for your business. They discuss how to build a following, use of hashtags, content ideas, & other Instagram strategy. Shari has created multiple, successful Instagram accounts including the @PushPullSales account that led to Tom Hopkins coming on the show! Check out our resources page filled with... The post Using Instagram for Business (ep. 42) appeared first on Push Pull Sales & Marketing.
  • Interview with Tom Hopkins – Sales Legend & Best-Selling Author (ep. 41)
    Marcello had the honor of speaking with Tom Hopkins for this episode. Tom has sold over a million copies of his book, How to Master the Art of Selling, & you currently have the opportunity to sign up for his Advanced Sales Academy. Listening to this episode gives you a free ticket to 40 years... The post Interview with Tom Hopkins – Sales Legend & Best-Selling Author (ep. 41) appeared first on Push Pull Sales & Marketing.
  • Interview with Louie La Vella – Entertainment Branding Expert (ep. 40)
    Louie La Vella is a former music TV host who has become an entertainment branding expert. Louie crafts social marketing & branding strategies that result in hugely successful events, concerts, & festivals. The tools & experience that Louie uses in the music industry easily translate to other industries. Listen to this episode with Shari &... The post Interview with Louie La Vella – Entertainment Branding Expert (ep. 40) appeared first on Push Pull Sales & Marketing.
  • Interview with Coyte Cooper – Best-Selling Author & Speaker (ep. 39)
    Coyte Cooper is a speaker, coach, & an Amazon best-selling author, as well as being a world-class athlete. In this episode, Coyte talks to Marcello about some of the life-lessons that he has learned through wrestling, & how he made the leap from being a professor of Marketing at UNC-Chapel Hill to having a thriving... The post Interview with Coyte Cooper – Best-Selling Author & Speaker (ep. 39) appeared first on Push Pull Sales & Marketing.
  • Territory Management for Outside Sales Reps (ep. 38)
    In this episode, Marcello & Shari discuss the different elements that go into territory management, & why managing your territory well is so important. Marcello introduces some of the key concepts that he focuses on such as: Routing, Resources, Research, Right Timing/Frequency, & Reason to Go Back. Recommendation from Marcello: Fanatical Prospecting (affiliate link) Note: The quote “Success... The post Territory Management for Outside Sales Reps (ep. 38) appeared first on Push Pull Sales & Marketing.
  • Interview with Henry Geddes – Professional Photographer & Creator of Chatlight (ep. 37)
    Henry Geddes is the creator of Chatlight, which is an affordable lighting tool to help make your livestreams, photos, & other images look more professional. He is a professional photographer who was looking to bring a simple solution to the mass market – businesses & individuals who were livestreaming & taking smartphone photos in poor... The post Interview with Henry Geddes – Professional Photographer & Creator of Chatlight (ep. 37) appeared first on Push Pull Sales & Marketing.
  • Interview with Dinesh K – Founder, Mentor, Speaker, Entrepreneur (ep. 36)
    Dinesh K is a founder, mentor, speaker, & entrepreneur who has been involved in over 13 companies. He encourages people to ask the right questions, navigate difficult decisions, & seek out tough answers in order to transform your business. Shari & Dinesh talk about a variety of issues facing companies & individuals. Learn More About Dinesh:... The post Interview with Dinesh K – Founder, Mentor, Speaker, Entrepreneur (ep. 36) appeared first on Push Pull Sales & Marketing.
  • Second Interview with Paul Smith – Author, Speaker, Podcaster, & More (ep. 35)
    Paul Smith is back for a second episode, & this time Marcello had the chance to speak with him. Paul is an expert in storytelling & how it applies to business. He has certainly done his research in this field, & now he is able to share it with us in a very meaningful way. His... The post Second Interview with Paul Smith – Author, Speaker, Podcaster, & More (ep. 35) appeared first on Push Pull Sales & Marketing.
  • Overview of The Challenger Sale
    In this episode, we cover the basics of the book The Challenger Sale. This book explains that there are 5 selling profiles, & we go over the basics of each one. The 5 selling profiles are as follows: The Hard Worker, The Lone Wolf, The Relationship Builder, The Problem Solver, & The Challenger. Which of these... The post Overview of The Challenger Sale appeared first on Push Pull Sales & Marketing.
  • Interview with Anthony Iannarino – Author of The Only Sales Guide You’ll Ever Need (ep. 33)
    Author, speaker, & fellow podcaster Anthony Iannarino joins Marcello on the podcast for this episode. Anthony’s latest book The Only Sales Guide You’ll Ever Need is doing really well… like USA Today bestseller well, & it is easy to see why. Anthony shares insight into how any salesperson can sell more & sell better based on a... The post Interview with Anthony Iannarino – Author of The Only Sales Guide You’ll Ever Need (ep. 33) appeared first on Push Pull Sales & Marketing.
  • 10 Expert Tips for Facebook Advertising
    I feel honored to be quoted on the HubSpot blog in this piece: Facebook Advertising Advice: 10 Tips from Experts at Trello, WeWork, & More. I am a huge fan of the HubSpot blog, & the consistently great content that they provide; & I am very excited to have Push Pull Sales & Marketing quoted... The post 10 Expert Tips for Facebook Advertising appeared first on Push Pull Sales & Marketing.
  • Interview with Nick Raithel – Creator of The 7-Hour Book (ep. 32)
    In this episode, Marcello speaks with Nick Raithel, the creator of The 7 Hour Book. Nick created this service to help professionals get their voice out into the marketplace, share their ideas, & establish themselves as experts in their field. The goal of The 7 Hour Book is to have you put in some time through... The post Interview with Nick Raithel – Creator of The 7-Hour Book (ep. 32) appeared first on Push Pull Sales & Marketing.
  • Wrestling with Sales – Take the Ref Out of the Match
    Wrestling brought me halfway across the country and away from home to Fargo North Dakota several years in a row. One of those years, I remember distinctly wearing the red and gold Team NJ singlet. I was wrestling in one of the opening rounds. The score was tied 2-2, and I was wrestling an opponent... The post Wrestling with Sales – Take the Ref Out of the Match appeared first on Push Pull Sales & Marketing.
  • Interview with Paul Smith – Author of Sell with a Story (ep. 31)
    Paul Smith is an expert in storytelling & how it applies to business. He has certainly done his research in this field, & now he is able to share it with us in a very meaningful way. His most recent book, Sell with a Story, walks you through the importance of storytelling in sales, but it... The post Interview with Paul Smith – Author of Sell with a Story (ep. 31) appeared first on Push Pull Sales & Marketing.
  • How to be Heard in a Noisy World
    Over 4 billion Facebook messages are posted each day. Now do you understand why your Facebook page engagement is down? There is so much competition, & more & more content gets created every minute of every day. People cannot possibly consume every piece of content that might be relevant to them, but that doesn’t mean... The post How to be Heard in a Noisy World appeared first on Push Pull Sales & Marketing.
  • What Your Customers Won’t Say (ep. 30)
    Being in sales or marketing means that you need to establish relationships with your customers & work with them to figure out what will be best for their businesses. However, there are a few things that may be lurking beneath the surface that your customers just won’t say. Marcello & Shari talk about some of... The post What Your Customers Won’t Say (ep. 30) appeared first on Push Pull Sales & Marketing.
  • Why I’m Loving Medium
    I mentioned Medium briefly in a recent blog post (Create Less. Distribute More.), but I’d like to dive a little deeper into this platform. I have been enjoying Medium as both a content creator & consumer, which is not always an easy thing to accomplish. If you are not already familiar with Medium, it was... The post Why I’m Loving Medium appeared first on Push Pull Sales & Marketing.
  • Interview with Richard Shaw – Founder of Seedling.io (ep. 29)
    Shari speaks with Richard Shaw in this episode where they discuss many of the variables in business & startups. Richard is the founder of Seedling.io & has a very research & numbers-based approach to helping businesses, In this episode, he shares that unique perspective with us. He reminds us that we should not just be... The post Interview with Richard Shaw – Founder of Seedling.io (ep. 29) appeared first on Push Pull Sales & Marketing.
  • Create Less. Distribute More.
    Everyone is burnt out on both sides of the content equation. As content consumers, we are burnt out. As content creators, we are burnt out. By now, everyone has figured out that there isn’t one blog post that will change your life – either by reading it or by writing it. Content consumers are skeptical... The post Create Less. Distribute More. appeared first on Push Pull Sales & Marketing.
  • Interview with Ryan Stewman of HardcoreCloser.com (ep. 28)
    In this episode, Marcello speaks with Ryan Stewman of HardcoreCloser.com. Ryan is transparent about both his struggles & successes, & after years of being a salesman himself, he now has tools to help others become better sales people. Resources from Ryan Stewman: Free Online Trainings The Hardcore Closer Podcast Clyxo.com – Display your social profiles in one... The post Interview with Ryan Stewman of HardcoreCloser.com (ep. 28) appeared first on Push Pull Sales & Marketing.
  • Nostalgia & Its Place in Marketing
    Pokemon, Power Rangers, Zelda, Mario… these are characters that I grew up with & are now making a resurgence & being marketed to my children. Power Rangers toys are everywhere in stores, Pokemon Go has taken the world by storm, Nintendo is releasing a new Zelda game with its new console, & Mario Maker was... The post Nostalgia & Its Place in Marketing appeared first on Push Pull Sales & Marketing.
  • Establish Yourself as an Expert (ep. 27)
    Marcello & Shari discuss the importance of establishing yourself as an expert & setting yourself apart from all of the noise. They cover some specific ideas & examples that will help your customer’s respect your insight & advice & ultimately want to do business with you. Sponsor for this episode: Blinkist How do you establish... The post Establish Yourself as an Expert (ep. 27) appeared first on Push Pull Sales & Marketing.
  • Side Hustle for the Future
    The following is a common scenario: You need money so you get a side job. This side job makes you some money quickly, & there is little risk involved & not much of a growth curve. You make enough money to put yourself into a better position financially, & you will stop that side job... The post Side Hustle for the Future appeared first on Push Pull Sales & Marketing.
  • Interview with Jenn Scalia – Best-Selling Author, Consultant, & Entrepreneur (ep. 26)
    In this episode, Shari speaks with Jenn Scalia. She shares information that has helped her grow her business from nothing to $500k in just two years. Jenn has great insight into what it takes to become a successful entrepreneur, & I loved hearing her story of how she has gotten to where she is today.... The post Interview with Jenn Scalia – Best-Selling Author, Consultant, & Entrepreneur (ep. 26) appeared first on Push Pull Sales & Marketing.
  • The Purchasing Power of Women
    According to Forbes, women control 70 to 80% of consumer purchases. That is a huge number, and it is one that businesses and the marketers behind them need to be paying attention to. Women are consuming content and paying attention to advertising, but the companies who are setting themselves apart are the brands who are... The post The Purchasing Power of Women appeared first on Push Pull Sales & Marketing.
  • Interview with Kurt Mortensen – Author of Maximum Influence (ep. 25)
    Marcello had the pleasure of speaking with Kurt Mortensen in this episode. Kurt is a best-selling author, podcaster, consultant, & a dad to four children! He obviously has a lot going on & a lot of knowledge & experience to back it up. His main focus is on the subject of persuasion & all of... The post Interview with Kurt Mortensen – Author of Maximum Influence (ep. 25) appeared first on Push Pull Sales & Marketing.
  • 2 Things to Consider When Building a Website
    Building a new website can be an extremely daunting task. There are endless options to choose from regarding site organization, design, content, & every other tiny piece that goes into making a website. But when we are talking about the broad overview of building a website there are two main things that need to be... The post 2 Things to Consider When Building a Website appeared first on Push Pull Sales & Marketing.
  • Automation in Sales & Marketing (ep. 24)
    In this episode we discuss the pros & cons of automation in business. Automation can be a valuable tool when used well, but like anything else… you need to have the great content & people behind automation to make it successful. We go over a few things that you should avoid & share some of... The post Automation in Sales & Marketing (ep. 24) appeared first on Push Pull Sales & Marketing.
  • The Marketing Advantages of Being a Small Business
    Many small businesses don’t have designated marketing staff or much of a marketing budget, but that doesn’t mean that you can’t have a very successful marketing strategy. Small businesses actually have the advantage when it comes to marketing, especially in the digital realm. Here’s why…   You have access to affordable marketing opportunities. Unlike TV... The post The Marketing Advantages of Being a Small Business appeared first on Push Pull Sales & Marketing.
  • Interview with Nikolaus Kimla – CEO of Pipeliner CRM (ep. 23)
    We have another interview for this episode where Marcello speaks with Nikolaus Kimla. He is the CEO of Pipeliner CRM & very knowledgeable in the realm of sales & business in general. Nikolaus has a clear passion for the sales industry, & he created Pipeliner CRM to be an incredible tool for businesses in a... The post Interview with Nikolaus Kimla – CEO of Pipeliner CRM (ep. 23) appeared first on Push Pull Sales & Marketing.
  • How to Win at Networking
    Networking can be hugely beneficial if it is done in the right way. When we hear the phrase “business networking,” we picture a room full of men in suits swapping business cards & reciting canned elevator pitches. However, you can set yourself apart from the crowd in a professional & memorable manner by doing a... The post How to Win at Networking appeared first on Push Pull Sales & Marketing.
  • Interview with Doug Stewart: TEDx Speaker, Dale Carnegie Instructor, & Director of Training (ep. 22)
    Special thanks to Doug Stewart for reaching out & making this interview happen! Him & Marcello provide a lot of great info & insight into the sales industry. It is clear that Doug keeps busy & has a passion for what he does. He is able to balance a variety of professional pursuits after overcoming... The post Interview with Doug Stewart: TEDx Speaker, Dale Carnegie Instructor, & Director of Training (ep. 22) appeared first on Push Pull Sales & Marketing.
  • Stop Using These 3 Marketing Tactics
    Writing persuasive copy is not easy, & for some odd reason it seems to bring out the cheesiness in all of us. As soon as we try to tell the world about our great product, we start sounding like an infomercial… & we all know how everyone feels about infomercials. Whether you are writing for... The post Stop Using These 3 Marketing Tactics appeared first on Push Pull Sales & Marketing.
  • Pricing Strategies (ep. 21)
    We all like to think that we make rational purchasing decisions, but the reality is that the majority of purchases are emotional on some level. In this episode, we talk about some of the psychology & strategies behind pricing your product or services. You can also go here for a great list of ideas &... The post Pricing Strategies (ep. 21) appeared first on Push Pull Sales & Marketing.
  • Appointment Setting (ep. 20)
    When contacting new leads, you are almost always met with some sort of objection from your potential customer. In this episode, we do some role playing to give you examples of how to handle the most common types of objections – “don’t need it,” “don’t want it,” “can’t afford it,” “not right now.” Our sponsor... The post Appointment Setting (ep. 20) appeared first on Push Pull Sales & Marketing.
  • Facebook Live for Business
    Whenever a new social media platform or feature comes out, businesses are skeptical & are slow to jump on-board potential new trends. I understand why… it is hard to take risks when you are company that has a lot at stake. However, the other argument is that it can be a risk not to try... The post Facebook Live for Business appeared first on Push Pull Sales & Marketing.
  • Get to the Point (ep. 19)
    Time is money, right? So let’s get to the point. Getting your message across quickly is beneficial to you & your customer. It takes more effort & preparation to be clear & concise, but it can help close sales, gain leads, & establish credibility. Our sponsor for this episode is Blinkist. Blinkist takes full-length books... The post Get to the Point (ep. 19) appeared first on Push Pull Sales & Marketing.
  • Sales Presentations (ep. 18)
    The key points for any sales presentation include: prepare up front, know how much time you have, know who you’re talking to, make your strongest argument first, prepare for worst case scenarios, & save time for the close. Resources: PikToChart.com & BatchGeo.com How long do you take to prepare for sales presentations? Tweet us @pushpullsales... The post Sales Presentations (ep. 18) appeared first on Push Pull Sales & Marketing.
  • 3 Writing Tips for Bloggers
    Not all bloggers are great writers, but it certainly helps! One of the great things about being a blogger is that it automatically turns you into a better writer – since you are continuously writing content day in & day out. Whether you are a newbie or have been blogging for years, I have 3... The post 3 Writing Tips for Bloggers appeared first on Push Pull Sales & Marketing.
  • Target Audience & Lead Generation (ep. 17)
    Marketing & selling to your target audience is a great way to increase the efficiency of your sales process & improve your conversion rate. In this episode, we discuss some ideas surrounding leads from both the marketing & sales perspectives. If you’re talking to everyone, you’re talking to no one Create target personas for your... The post Target Audience & Lead Generation (ep. 17) appeared first on Push Pull Sales & Marketing.
  • How to Coach Outside Sales Reps (ep. 16)
    As a business owner or as a sales manager, it is very important to be able to train new outside sales reps. You don’t want to just throw them into things to test if they will sink or swim so here are a few suggestions to help coach outside sales reps… You need to show... The post How to Coach Outside Sales Reps (ep. 16) appeared first on Push Pull Sales & Marketing.
  • Shorten the Sales Cycle (ep. 15)
    It’s simple math… the shorter the sales cycle, the more you can sell. In this episode, we cover many of the ways that you can shorten the sales cycle regardless of your business, product, or service. Don’t put pressure on people for things out of their control Have efficient processes & systems in place within... The post Shorten the Sales Cycle (ep. 15) appeared first on Push Pull Sales & Marketing.
  • Nice Ways to Get Ahead (ep. 14)
    You want it all, but you don’t have to stoop too low to get it. Getting ahead in business doesn’t have to mean leaving a trail of destruction behind you. We dive into some of the basics listed below and share how we firmly believe that being a good, honest, helpful person will serve you... The post Nice Ways to Get Ahead (ep. 14) appeared first on Push Pull Sales & Marketing.
  • Negotiate Effectively (ep. 13)
    Everyone negotiates at some point or another whether you are trying to close million dollar deals, buying a new car, or simply trying to get your child to eat their dinner. This episode covers some practical tips to use in your future negotiations. Click here for the affiliate link to The Art of Negotiating the... The post Negotiate Effectively (ep. 13) appeared first on Push Pull Sales & Marketing.
  • Shortcuts to Decision Making (ep. 12)
    Dr. Robert Cialdini has a book that covers six universal shortcuts to decision making. These six concepts can help you shorten your sales process and close more leads on a regular basis. Click here for the affiliate link to Dr. Cialdini’s book Reciprocity – people like to give back Something as small as a mint... The post Shortcuts to Decision Making (ep. 12) appeared first on Push Pull Sales & Marketing.
  • Blogging for Business (ep. 11)
    Blogging might seem like another time-consuming task that you feel like you have to add to your company’s website, but when done correctly, blogging can be very valuable. It allows new people to find your business in a way that is interesting to them while giving you a great ROI. Find Your Voice & Use... The post Blogging for Business (ep. 11) appeared first on Push Pull Sales & Marketing.
  • Using Stories to Sell (ep. 10)
    Sit back, relax, & let us tell you a story. The bottom line is that people are more interested in hearing “stories” than hearing a stiff presentation, which means that you can keep your customer engaged & grow rapport simply by telling (true) stories.   A word picture is a great way to open a... The post Using Stories to Sell (ep. 10) appeared first on Push Pull Sales & Marketing.
  • Scripting for Sales (ep. 9)
    In this week’s podcast, we discuss the importance of using a script when handling sales call. No, not an annoying, canned customer service type script; but you need to have a good idea of what you are going to say, & how you are going to say it.   A script is not the same... The post Scripting for Sales (ep. 9) appeared first on Push Pull Sales & Marketing.
  • Qualifying Leads (ep. 8)
    It’s important to ask the right questions so that you can get the right answers. You want to be able to establish a relationship with your potential customer & qualify them for the sale. This week’s podcast will cover how you can go about doing that effectively. Follow Kenny Rogers’ advice You can’t chase everyone... The post Qualifying Leads (ep. 8) appeared first on Push Pull Sales & Marketing.
  • Best Times to Post, Email, & Call (ep. 7)
    You are trying to get your product or services in front of the right people at the right time, but that is easier said than done. What are the times to publish blog posts, send out social media posts, email newsletters, or even call someone? A lot of this is going to vary based on... The post Best Times to Post, Email, & Call (ep. 7) appeared first on Push Pull Sales & Marketing.
  • Get Past the Gatekeeper (ep. 6)
    In this podcast we give helpful tips for getting past the gatekeeper. You need to be able to get to the decision maker before selling your product so be sure to listen & gain some resources for your next call. The book Marcello references is Smart Selling on the Phone and Online by Josiane Chriqui... The post Get Past the Gatekeeper (ep. 6) appeared first on Push Pull Sales & Marketing.
  • Selling Yourself (ep. 5)
    In this podcast we talk about the importance of being able to sell yourself and the value that you bring in a variety of situations. We also discuss how to go about selling yourself without being pushy & annoying. Doesn’t matter how good you are at what you do if no one knows about you... The post Selling Yourself (ep. 5) appeared first on Push Pull Sales & Marketing.
  • Resources for Bloggers (ep. 4)
    Blogging can be exhausting. If you don’t post constantly to your blog & on social media, people forget about you. If your site doesn’t look great or isn’t easy to navigate, people click away. A lot of times, blogging is a one man show; and we have some great (free!) tools to make it manageable!... The post Resources for Bloggers (ep. 4) appeared first on Push Pull Sales & Marketing.
  • Cold Calling (ep. 3)
    Contrary to what you may have heard, cold calling is not dead. Cold calling is one of the most important skills that any sales person can have. Even if you are not a sales person by trade, we will give some advice on how to better present yourself in those initial situations. What is cold... The post Cold Calling (ep. 3) appeared first on Push Pull Sales & Marketing.
  • Interview Strategies for Employers & Candidates (ep. 2)
    This week we cover the issues having to do with landing a new sales job or hiring the right sales rep. We talk about how you can better prepare for your interview, impress throughout your interview, & follow up in an effective way. Businesses looking to hire new employees will also learn about some great... The post Interview Strategies for Employers & Candidates (ep. 2) appeared first on Push Pull Sales & Marketing.
  • How to Handle Objections (ep. 1)
    This week we cover the three general categories of sales objections – preference, price, & postponement. We give strategies to overcome all of these objections in a way that is effective and does not involve high pressure sales. Preference Ask probing questions like what does “We’re all set.” really mean Ask if they have a... The post How to Handle Objections (ep. 1) appeared first on Push Pull Sales & Marketing.
  • Listen
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  • Read
    The post Read appeared first on Push Pull Sales & Marketing.
  • Learn
    “Once you stop learning, you start dying.” – Albert Einstein We agree 100% with Einstein & understand that learning is crucial to success. This is why we have compiled some great resources & recommendations on this page to help with your personal & professional development. Tweet us (@PushPullSales) to share your recommendations with us! Note:... The post Learn appeared first on Push Pull Sales & Marketing.
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